Where does your creativity come from? Do you believe in a muse who touches your mind? It’s pretty easy to believe that our best ideas come straight out of the aether, especially the ones that seem to jump into our minds fully formed. The most creative people seem to have original ideas pop into their brains on a regular basis.

But that’s wrong.

I’ll make two very inflammatory remarks, and we’ll see if you stick around to hear the explanation.

#1 – There are no original ideas.

#2 – Every creator has stolen all their ideas.

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